Titan on Thursday announced that it has signed Bollywood actress Katrina Kaif as the brand ambassador for its women's watch brand Raga.
Driven by continuous launch of new designs and collections, Raga has witnessed a 27 per cent CAGR in the last five years and would be a Rs 400 crore brand this year, the company said in a statement.
The potential in the women's segment is still huge as watch penetration amongst women is still very low. "A brand ambassador will help to make the watch a desirable accessory amongst women," it added.
No comments:
Post a Comment