'Mere Brother Ki Dulhan' extends HIT run for Bollywood

Despite mixed reviews coming it's way, 'Mere Brother Ki Dulhan' has managed to push away all adversities coming it's way and has managed to have a good run at the box office. Though quite a few believed that it was an average product in the offering, the fact that audience grabbed it whole heartedly is pretty much the final verdict that one has to go by. Despite a good run of 'Bodyguard', this Imran Khan-Katrina Kaif starrer managed 38 crores coming in it's first week, something which is huge by all standards.
The film managed to hang on well after a very good opening weekend and demonstrated sustained collections over the weekdays with second weekend doing good as well. Turning out to be a pan-India success, 'Mere Brother Ki Dulhan' is now a reason for Yash Raj Films to rejoice as well after 'Band Baaja Baaraat'.
What has also worked in favour of 'Mere Brother Ki Dulhan' is the fact that Imran Khan has seen a huge revival of sorts after 'Delhi Belly', 'I Hate Luv Storys' and to an extent 'Break Ke Baad'. On the other hand Katrina Kaif too is coming fresh out of the success of 'Zindagi Na Milegi Dobara', something that must have played in audience mind. Not to forget good music and some terrific promotion that Chopras ventured upon this time around.
All said and done, the film is a clear success now and with 60 crores collections pretty much in sight, it is now a clean hit. For Bollywood in general as well as audience, it is indeed a golden period running with successive hits being churned out week after week. Here is wishing that the trend just continues!

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